Improving your trafficis essential, because it has a direct impact on the profits of your business. Low traffic will inevitably lead to a low conversion rate and therefore a lower turnover. But how to attract traffic to your website when you are new to the market? How to get noticed by Internet users despite the competition? The truth is that it is becoming more and more difficult to generate significant traffic and many are opting for paid advertising. Although advertising works, it is not the most effective solution for generating quality traffic. Other strategies exist to drive up a website’s traffic curve. Without further ado, here are 6 effective strategies to boost your traffic.
1. Produce more content
The content can take the form of blog posts, articles answering common questions, free how-to guides or e-books that are so beneficial for building an e-reputation. Embedding a blog on your site is one of the best SEO Company to add fresh content regularly. Blogging generates organic content when people search for information on Google. And what better than visitors coming directly from search engines?
Organic traffic brings a quality audience, thanks to relevant results for the Internet user, which increases the conversion rate and therefore your turnover. Also consider posting content regularly to keep visitors engaged on your site.
Want to increase your traffic and develop a truly informative content strategy? A team is waiting for you to plan an editorial calendar to ensure consistent content production.
2. Bet everything on the quality of content
Bloggers, service providers and e-commerce sites all dream of targeting their audience and especially prospects ready to buy. This is where natural referencing finds its place. Indeed, having a good referencing helps the Internet user to find the information he needs. SEO or search engine optimization is essential to improve traffic to your website. To put it simply, SEO is a set of good practices allowing Marketing for Electricians and web editors to make a site appear on an interesting query in the Google results page.
Google’s algorithm highlights quality content, high-performance websites including referring sites and also takes into account the user experience (UX). Your objective should be to reduce the bounce rate on your site by ensuring that Internet users do not spin in English, barely arrived. Which can only happen if your content provides them with added value.
3. Integrate videos to improve its visibility
Just like written content, you can educate your new customers through videos. Internet users greatly appreciate personal interactions. Video is a great way to demonstrate your knowledge and experience, but also to share information while building trust with prospects. YouTube is the second most used search engine by Internet users to search for information online. Adding optimized videos to a YouTube channel helps to better rank its site. It is very easy to add videos to your website to improve your traffic and build customer loyalty. Here are some ideas for creating video content:
- video tour of your offices and premises;
- interviews with staff members (experts);
- explanations regarding one of your products or services;
- Sharing testimonials from your clients.
Also think about other platforms such as Facebook, especially Facebook Live, which is already attracting many companies. Indeed, Facebook Live is a great way to engage your audience. Free and easy to use, whatever your industry, you are bound to benefit from it.
4. Share your content on social networks
Of course, content is important for SEO. However, if no one sees your articles, what’s the point? Facebook, Instagram, Twitter, Pinterest, etc., social media is a great content distribution channel for your business. Instagram is currently the most popular platform in the world for sharing videos and photos. It would therefore be interesting to take advantage of this opportunity by using Instagram as a means of attracting and retaining more customers. When adding new content to your site, share it on all your web pages through social networks. By sharing your blog, new offers, and videos, you’ll connect with prospects who can turn into qualified leads.
5. Submit guest articles to improve traffic
Without beating around the bush, writing a guest post on a reputable site can increase traffic to your website and can even help boost your brand image. And it works both ways. In addition to offering content on other blogs, it is also a good idea to invite people from your subject to come and blog on your own site. Indeed, these people will be likely to share and link to their guest post, which could bring new readers to your site. Only imperative: publish original and qualitative content without spam, because Google does not hesitate to penalize blogs of poor quality.
Having a website requires setting up a real strategy in order to attract enough Internet users. For more on the marketing strategy, take a look at Stan Leloir’s YouTube channel.
6. Bet everything on the user experience (UX)
According to the Networks survey carried out in 2014 among 500 French Internet users, 71% of respondents say they are “less likely to trust a brand with a website that is too slow”. A WordPress site tends to get slower after inserting a few plugins and images. To avoid this, you can test your site with tools such as Google Page Speed, which after analysis will also give you recommendations to follow. Another point not to be overlooked: Internet users use their smartphones more. So having a responsive site, in other words adapted to screens of different sizes, is no longer an option, but a necessity. As you will have understood, take into account the ergonomics of its site, in order to improve the user experience, clearly allows to optimize its traffic.
You now know the winning equation to improve your traffic. If you want your site to land on the main page of Google, you must persevere and stick with the strategies mentioned above. Over time, you will see better visibility and increased traffic.