Small businesses frequently have a limited marketing budget to work with, making promotion difficult. The good news is that you can market yourself to your customers without spending any (or much) money.
Quick marketing ideas with a little more money
Create a Google My Business account for free.
A Google Business Profile, in particular, has become one of the most effective free marketing strategies available for local businesses. This essential piece of marketing collateral allows your company to appear on Google Maps, Google Search’s local section, and the right-side Knowledge Panel for branded searches.
However, in order for your Business Profile to appear higher on Google Maps or in local results, you must optimize it, and in order to optimize it, you must have verified ownership of it—this is done through your Google My Business account
Use social media to post (and interact with) others.
On social media, tag people (and brands).
Tagging your loyal customers, brand evangelists, or even neighboring companies and vendors on social media can help you broaden your business’s organic reach to a new potential audience, grow your following, and potentially gain more clients. Encourage your followers to include your social media handle or business location in their posts. More on user-generated content can be found here.
If done correctly, content marketing is a highly effective tactic that does not require a large budget. This not only demonstrates your authority, expertise, and genuine desire to benefit your audience; but Google also prioritizes high-quality content that best answers the questions its users are asking. As a result, it increases the visibility of your website on Google and attracts more free traffic.
Consider yourself a poor writer. Remember that good content educates your audience by using simple, easy-to-understand language—not fancy jargon, but rather the terms your audience uses to get answers to questions about your products or services. So don’t try to be fancy; simply share your knowledge!
Starting a blog is a great way to make content a regular part of your marketing efforts.
Small businesses use blogging to drive traffic to their website, increase user engagement, boost online visibility, and improve overall SEO. It’s a completely free way to promote your small business online by telling stories about your company and providing useful information that your potential customers are looking for.
Blog posts don’t have to be long and complicated—speak in simple terms, focus on a different topic with each post, and naturally incorporate the keywords you’re targeting.
Video is a popular medium for consumers, and while hiring a professional to produce and upload a professional video to YouTube can be expensive, you don’t have to. With today’s personal devices and social media apps like Instagram, Facebook, and TikTok, DIY video marketing is simple.
Videos are particularly useful for demonstrating how to perform a task, such as folding a fitted sheet or installing a garbage disposal. However, video marketing is effective in almost every industry. You can make the following to connect with your audience:
How-to videos and instructional videos
Coverage of what it’s like to work at your company from behind the scenes.
Interviews with members of your team or industry experts
Image slideshows with captions
Make the most of what you’ve already accomplished. If you have a hit piece of content, repurpose it for other channels! Make a video tutorial out of a successful webinar. Make an ebook out of a collection of related blog posts or other content from your site that you can promote through site popups or your email marketing program.
Never be afraid to mash up and re-promote your old content – chances are, a lot of people never saw your old stuff, so it’ll be a completely new piece of content for a large portion of your audience.
There are several ways to enhance your business or brand and some of the crucial points and ways I explained in this blog can help you more.